Content Marketing is the creation and sharing of informative content in order to convert prospects into clients and clients into repeat customers. The main aim is to get opt-in permission to deliver content by email or other medium over a period of time. Regular exposure builds a relationship that provides multiple opportunities for conversion.
There are lots of way to work with content: blogging, interviews, tutorials, podcasts, video, email newsletters, free reports, info-graphics, polls and questionnaires.
Our content creation team at Architects of BOOM can help create the content that will boost your engagements and in turn your sales. Get in touch to find out how content marketing is vital for your marketing strategy. Creating a content editorial calendar is paramount to the success of content marketing.