Conversion optimisation is the process of maximizing the percentage of website visitors who complete a desired action (conversion rate).
For example, if 100 visitors visit your ecommerce website in 1 day and 6 purchases were made, your conversion rate would be 6 percent.
By optimising or maximising the number of visitors who take a desired action – purchase a product, complete a lead capture form or sign up for your newsletter, you can increase your profits and sales. When you increase your web traffic and increase your conversion rate together, sales can increase dramatically.
Here at Architects of BOOM we can help increase your site visitors and just as importantly increase your conversion rate using effective Calls To Action, compelling landing pages and split testing.
Contact us now to find out how we can boost your sales via conversion optimisation.