The Kernel has recently published a great article by Nathalie Gaveau founder of Shopcade outlining the evolution of e-commerce over the last ten years. Gaveau reminds us that despite dramatic changes in the ecommerce landscape, there are a few fundamentals that have remained consistent over the years – the importance of a good product catalogue and strong brand experience.
The full article can be read here.
Image and article by The Kernel.
