Have you ever got lost on a website due to the vast amount of services offered? Menu after menu of products and services can overwhelm potential customers. It’s a balancing act between coming across as a “Jack of all, master of none”, and showing your brand is flexible and comprehensive in it’s services.
Microsites can be used to address this problem.
What is a Microsite?
A microsite is a website concentrated on a very specific product or service. They can range in size from a single landing page, to several linked pages, to a large site based around a particular product or service. Which one is best for you will depend on your industry, audience and your product, but a microsite will help to bring focus and relevancy to a specific product or service.
What are the benefits?
- Specific services can be highlighted in more detail
- Better communication with your target audience
- Define your brand as a specialist
- Microsites are highly targeted
- SEO improvements